FERRARI CELEBRATES 70 YEARS OF EXISTENCE

Ferrari’s Middle East & Africa general manager, Giulio Zauner is very happy about the future of the company.


Ferrari started the car making business in 1947, the same year in which Europe was being rebuilt after her Second World War experience. Though as formidable as Ferrari was, the two-seater racer’s pioneering stage was actually unpromising, the company sold the 125 S to fund their car racing endeavors.

70 years later, Ferrari has become one of the most-recognized brands on planet, with a long list of exotic cars that excite everyone.

“As Ferrari, we really want to do something with clients, not just show off, this is not Ferrari. And I tell you, we will surprise. We cannot tell you more, but we will do something, let me say, outstanding,” Zauner said.

He explained that the since this year was such a remarkable milestone for the company, it will be packed with 12 months of activities and fun filled editions with several events spanning a total of 60 countries.

He went ahead to say that the company had arranged for most of the team’s events to be held in the Middle East. It will be remembered that Ferrari had launched most of its special edition machines last year at the motor show in Paris, including; the Stirling, the Schumacher; a 488 GTB vehicle that was driven by Michael Schumacher to the world championship in 2003.

Speaking of the forthcoming celebrations, he said;

“It is a celebration, because I really love to say that Ferrari is not like a carmaker, but like a family. It’s like when you are celebrating the 70th birthday of your grandfather.

“It’s something that touches your heart.”

He said that at the last motor show organized by the company, the cars were sold in seconds and that the company wasn’t just selling cars but was also giving emotions. He strongly believes that the New Year has a lot in stock.